Tuesday, 14 May – 11.30pm, Dubai.
One day, you will look back at this exact moment, at this exact email – and remember that this was your turning point too.
Anyone can create an offer. And learn how to sell it the same way as I've done it and still doing to make my first million from it.
2 years ago, I made a decision.
The decision to become someone.
Not only for me.
But for my daughters too.
Because kids don’t do what you tell them to do.
They don’t become what we tell them to be.
They become what they see.
They’re watching us.
They believe we’re their heroes.
And one day, they will walk the path we’ve paved.
They will learn based on what we build.
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I kept seeing the same account of a girl selling a course about digital marketing – about how she was selling on Etsy and could help you too.
I was selling on Etsy too at the time.
I had some knowledge.
Her Etsy store wasn’t even optimised.
BUT SHE DIDN’T FREAKING CARE.
She used what she knew...
And created a course about it...
And she sold a LOT of them.
THIS WAS A VERY DECISIVE POINT IN MY LIFE.
I could have decided to HATE on it.
I could have decided to ignore,
to get triggered and frustrated by her success...
BUT I DECIDED THAT IT WOULD BE MY TIME.
THIS WAS THE BIGGEST DECISIVE TURNING POINT IN MY ENTIRE LIFE....
She will NEVER know it.
But she changed my life FOREVER.
My husband pushed me.
He told me
'YOU KNOW A LOT ABOUT ETSY. YOU SHOULD USE IT TOO!'
And I thought...
IF SHE COULD DO IT.... FUCK... I will do it too...
Upstrider was born.
I didn’t overthink anything.
Not even the name.
Not even my logo.
Not even my branding.
NOTHING.
I wanted to WIN. SO BAD.
The more she was selling her course,
The more I was getting EXCITED.
I was already thinking of all the things I could do, the FEELING to sell a digital offer, to earn money, to build, to create, to live, TO EXIST.
NOTHING COULD HAVE STOPPED ME.
I was ON FIRE.
She was selling a course about how to reach 6 figures with an Etsy store.
I got inspired.
I tried to think of what I could genuinely help someone else who knew a bit less than me ACHIEVE on the platform.
So I came up with >>>
👉 creating a chronological step by step plan to help ppl generate 30 sales daily on Etsy (without social media)
I got inspired by what she was doing but created my own – to fit my own story, my own achievements so I could document my own journey for people to relate to my story... and get them to learn from me, from my path, from my tips/tricks and methodology.
This plan was MY BLUEPRINT.
I embraced who I was.
The stage I was at.
Even if she was selling more than me –
I JUST EMBRACED MY OWN CHAPTER.
And it started to sell like crazy 😭😭😭
The idea and the absolute pride to earn my own money without having to get back to work as a waitress (it’s the only thing I knew to do), leave my kids to the traditional school system or to depend on my husband financially and put the whole weight on his shoulder was enough motivation.
I was determined to make it work.
If she could do it, I could too.
I would figure everything out.
I didn’t give myself any excuses. Nothing.
I decided it. I went all-in. I locked in.
And I did it.
Because I found the exact method to market my plan every single day and sell it on repeat – I could then help my audience even further.
The 30+ daily Etsy sales plan turned into >>>>
The personalised 30K+ Plan™
It wasn’t anymore about how to sell on Etsy but how to leverage it to sell an offer. A high ticket offer.
So we aren’t talking about making a couple thousands a month.
But a real profit.
I’ve been extremely intentional with how I set up everything.
Everything is cohesive.
Everything makes sense.
1️⃣ I didn’t do new. I took what worked for other people in a niche I could help people in.
👉 Helping people to go from 0 to 30+ sales daily on Etsy
And then evolved into:
👉 Helping people to go from 0 to £30,000/month with one offer using Etsy + social media to sell it.
2️⃣ I then created a step-by-step offer to get them there and listed it on an optimised sales funnel.
3️⃣ I created existing niche bestsellers on Etsy – again here, we don’t want to do new. We want to take what works for others in the niche you evolve in and propose better by optimising everything properly. And create content on social media very consistently to scale.
I strongly believe that any of us can.
You can lead and positively influence anyone into YOUR ideas.
No matter where you want to take them to, know that you can.
Some members I work with help people go from 0 to their first 10 leads.
Someone I work with now has crafted a step by step offer about how to create a DIY wedding on a budget.
Another one has created a step by step plan on how to create and design shoe patterns... and he's very successful.
Natalie is following the same system – she is part of the 30K+ Plan™ too.
1️⃣ We picked a clear transformation.
2️⃣ We decided on her digital products suite (lead magnet, high ticket offer, and upsells)
3️⃣ We built a very strong Etsy + social media content strategy

Any of us can.
Any of us can create an offer and learn how to sell it.
And make a ton of money with it.
So ask yourself:
What could YOU share/show/lead people to?
What problem could YOU solve?
Because the second you decide, everything changes.
Hope this fuels you.
Chat tomorrow x
Anne