Upstrider blog thumbnail featuring the title 'How I Built a £1M Digital Products Business with the 30K+ Plan™: From Etsy to Passive Income Success,' overlaid on images of the 30K+ Plan community wall, testimonials, and sales notifications.

How I Built a £1M Digital Products Business with the 30K+ Plan™: From Etsy to Passive Income Success

 

It's Friday 29 November. 11pm here in Dubai.
 
Last night, I closed the day at £1,750+.
 
From selling my 30K+ Plan. My high ticket offer.
 
A customer, Adrian, found me previously through one of my Etsy listings.
 
Since my Etsy listings link to my sales page, he then discovered the plan, and purchased it — which was the next step in his digital products business journey.
 
I'm also actually reaching 162,309 Sales this evening on Etsy. Someone just purchased 11 items at once. Because everything is cohesive and follows a very simple but strict structure.

I have made way over £1 million in digital product sales now by simply:
 
1️⃣ Getting crystal clear on what I wanted to be known for/what transformation I wanted to deliver.
 
2️⃣ Creating a plan with clear steps for my audience to achieve that result.
 
3️⃣ And promoting it through Etsy and social media content (IG, Tiktok, emails, blog posts, etc...)
 
I work with my husband and a small, trained remote team for mentoring and customer support – BUT to reach my first few consistent 30k/month, I was alone.
 
It's what I call a '1-person business' to run from our living room.
 
It's as crazy as that.
 
If you're not making money today, you're losing.
 
Every second you wait, someone else is out there building wealth, gaining freedom, and living life on their own terms.
 
The internet has levelled the field — if you’re not learning and actively selling a digital product, you’re leaving money on the table.
 
It's 2025 in a month time.
 
WAKE UP.
 
Your skills, your existing knowledge, your passion can be monetised.
 
Digital products don’t sleep, they don’t call in sick, and they work 24/7.
 
This is THE MOMENT to stop consuming and to start creating.
 
The only difference between you and those sales is action.
 
Get in the game, learn the skill, and sell the product.
 
The world rewards creators, not consumers.

Close-up of a hand holding an X-logo card in front of the Upstrider 30K+ Plan logo wall. Upstrider wall display featuring logos of 30K+ Plan members' businesses, celebrating community success.

This week, I worked with Rebekah and I actually put together and posted a video on my socials to show the step-by-step plan that we personalised for her – to increase her sales on Etsy and scale this to 30,000 a month as quickly as we can.
 
I'm always excited for others.
 
I know that those who are truly in it to WIN and SUCCEED will achieve their goals.
 
It demands work and consistency, and STICKING TO THAT SPECIFIC PLAN and doing things the way they should be done and the way it is taught.
 
BUT HOW WORTH IT...
 
I would rather literally lock myself in for a few weeks and say no to anything that wouldn't help me build/grow this business (I did that in my first 3 months!) than stay broke. And in a life situation that I hate.
 
A few months of discomfort...
BUT a life that I can be proud of living.
 
Those first 3 months of sacrifice completely changed everything for me.
 
It's now her turn.
 
Rebekah basically creates marketing templates to help churches grow faster and communicate better through social media.
 
She received both the 30K+ Plan AND a personalised action plan to accelerate her implementation.
 
The store has been doing well for 4 months, but we now want to improve everything to get more visitors, make more sales, and start selling outside of Etsy.
 
Each step is connected to the next, so she can implement the plan in the right order and see results quickly.
 
After reviewing her store and reading what she shared on her discovery form, I’ve asked her to niche down a bit more.
 
She will now help and support pastors, church leaders, and their social media teams to simplify their content creation. The goal is to help them bring more people to church, get more volunteers, and find sponsors, so they have more time to focus on their mission and growing their community.
 
Now – because every buyer on Etsy is already very interested in what you’re selling, you don’t want to leave your customers on there, where they can find 3938493 other shops doing the same thing as you do.
 
You want to start collecting email addresses to build your audience and get them out of the platform.
 
So I've asked her to create a library full of her existing templates and make this her primary offer – so she has something MORE and BETTER to promote to them down the line, after Etsy.
 
Then, the goal is to list it on a sales page right now with the right sections and wording.
 
Following her plan, she will have to prepare a series of emails that will be delivered when they download her FREE lead magnet.
 
She will need to use the simple storytelling method I’ve been using for months to sell. It helps people understand what she does, and who she is, and builds trust. This is how I’ve been selling without ever having to ask anyone to buy.
 
Then, I’ve asked her to review each of her Etsy listings one by one for she to follow my perfect match strategy.
 
The goal is to best the competition on all of them by following a specific methodology for her title, thumbnails product description, pricing, offer, branding, and creatives.
 
Also asked her to implement daily tasks such as asking for reviews with a specific template every single day.
And optimise her store for SEO, reach and conversions with specific tasks.
 
She will then be able to scale with social media later on by simply documenting her journey using stories and voiceovers. Still following the exact same powerful storytelling method.
 
So she can drive traffic to her primary offer, every single day.
 
A system that needs to be implemented and followed if you want reach + conversions...
 
Nadia is a 30K+ member who also became an affiliate and she's smashing it right now with her Etsy store... by being an affiliate, she also gets a 60% commission on each sale she brings. And she sold 2 or 3 already.
 
A screenshot of a heartfelt testimonial from a 30K+ Plan member, sharing her Etsy sales milestone success. 

A screenshot of a heartfelt testimonial from a 30K+ Plan member, sharing her Etsy sales milestone success.

If you’re not building your own empire, you’re building someone else’s.
 
TAKE ACTION.
 
It's your life.
 
Learn, educate yourself.
 
And create and sell.
 
DO YOUR VERY BEST.
 
You can't fail.
---
 
👉 If you want us to work together, feel free to reach out directly on my WhatsApp HERE for a quick answer or fill out YOUR FREE STRATEGY FORM HERE for you to open up about your situation and what you want to do. (start from scratch, grow, or scale)
 
I'm always a message away.
 
STAY FOCUSED.
 
Anne x
 
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Discover The 30K+ Plan™

After you apply, you will receive a direct link to join and be redirected to complete a15-question Self-Assessment Form.This helps personalise your action plan for a custom 30K+ Plan. Based on your assessment and the market, the team and I will develop your niche, target audience, product offers, and content strategy report. As soon as you join, you'll receive immediate access to your 30K+ Plan and, within 3 days, your personalised report to make the most of it.