SUNDAY 20 JULY.
Today, I’ve officially sold 576 plans online – and I’m now close to hitting £2 million in sales.
AND if I can create a plan that sells, ANYONE can apply the same system to create and sell their own based on what they know.
Today, I've just finalised and sent through Renee's plan.
Renee just joined and wants to start from complete 0.
And here is exactly what we will be doing...
FIRST, and it's very important to understand >>> People don’t buy products for what they are – they buy them for WHAT they do to them and for WHO they could become after consuming it.
1️⃣ So the first thing we needed to do was to define the exact outcome she could help people achieve – based on her background, skillset, her story, and market demand.
In her self-assessment form, Renee shared that she built and sold a few beauty businesses — including spas, beauty salons and clinics.
She said she came to me because she didn’t want to work 12h / day anymore – she now wants to build a business that gives her time back by selling her knowledge to help others.
BUT she didn’t know how to start selling online or what niche to focus on.
And this is changing today.
After doing her market research, we found there’s huge demand for beauty business starter kits, mini-courses, and launch workshops in this niche.
So she will now be known for ‘Helping beauty founders go from nothing to build a profitable beauty brand and venture – by helping them spot a profitable niche, research the local market and choose the right location, develop a signature product and service line, design their space and launch.'
She will share her steps, and includes her frameworks, templates, tips and examples.
2️⃣ Next, she will turn that into a step-by-step plan and build her sales funnel.
Here we don’t want to do new.
We want to take what works for others and do better.
👉 I’m asking her to create a step by step plan called 'That Beauty Brand™'..
Her plan will include a 3-step method with the right steps and modules in it – always aligned to her story.
I then asked her to set up the back end of her sales funnel with the right SEO, and automations.
She can also have access to 300+ digital products from our library with loads of ready-to-sell templates to speed up her implementation.
I have crafted her entire sales page sections with the right storytelling based on her, her story and her offer.
BUT that alone isn’t enough.
She needs to start building her audience and earning their trust before they even buy.
So I’ve asked her to create a high converting FREE digital product to collect email addresses...
👉 The Beauty Brand™ Starter Kit
This FREE digital product will show her audience what her 3-step method is so they can see how it works before paying to follow the full plan.
This will allow her to start building her email list, set up automated emails, and naturally guide people into her plan every single day.
3️⃣ Then, we will build a 24/7 traffic and sales system – using Etsy bestsellers and storytelling content to sell it.
First, I’ve asked her to recreate a few Etsy bestsellers listings but adding her own edge to it:
👉 Small Beauty Salon Business Plan
👉 Price lists
👉 Beauty templates, and more.
Here, we don't want to do new either.
We take what works. And do better.
These listings will be perfect to attract the right audience.
I’ve asked her to optimise them following my perfect match listing strategy.
I also showed her how she can outrank them specifically and what SEO to use and how to craft thumbnails + all the slides using the same storytelling approach I use, the right pricing, product description, bonuses, EVERYTHING.
So she ranks first. And get the views, the clicks and the sales.
Every sale coming from Etsy will lead her audience to her plan sales page.
Etsy can become your best asset when you start understanding how it operates.
And then, you won't need many listings.
I have 36 listings only – that generate sales every single day.
I am at +380 within the last 7 days.
Everything I do is intentional and as per my plan.
I stick to it. And I stay very consistent.
Etsy is there to deliver quick wins to your audience.
So they can discover you. Start to know you, trust you. Discover your work. Achieve quick wins with your small digital products before they can naturally choose to go for your full blueprint.
Now – as soon as Renee gets consistent sales on Etsy, we will scale using my storytelling framework
– the one I use every day to sell my own plan but personalised to her offer and transformation.
She will use it for Instagram, TikToks, blog posts, Threads, Youtube, etc...
She will explain what the new member is trying to achieve, what the plan is exactly and how she helps them implement it.
Her script is ready.
Everything is ready...
That’s how she builds trust, shows proof, and creates a strong demand – every single day.
This is exactly how you monetise what you know.
By creating an actionable plan that takes people from [point A] to [point B].
And executing the right system every single day.
500+ members are right now executing the same 30K+ Plan™ personalised to them and they are on their journey to 30K/month.
They’re now selling their digital products daily, some starting from complete scratch.
And Renee is next.
Anyone can do this by executing things properly.
We've got 6 months left to make 2025 the best year we've ever had.
I don't know about you but I'm working on it EVERY SINGLE DAY.
I want the best life for myself, for my kids, for my husband – and for my members.
I show up every day.
I have no time to chill, overthink or wait.
I operate at 300%. I give my best.
So I don't regret ANYTHING.
INFO:
🚨 To receive your invitation link to join the Personalised 30K+ Plan™, visit the official page and apply whenever ready:
STAY FOCUSED.
Chat tomorrow evening x
Anne