
Thursday 27 March – 11.13 pm
Just realising that it's already mid-March 2025...
Not sure about you but it feels like these 3 months went by so quickly...
It's been really busy here.
It’s been intense.
Fast.
But so aligned at the same time.
Today, I’m officially reaching £1,630,000+ from selling digital products.
From generating money every single day for the past 2 years.
And you guys know the mission I am on.
And how deep and how much it matters to me...
We've spent the past few days getting clearer than ever on our goals for Upstrider and just have chills thinking about it now.
I've designed a brand new vision board...
A clear vision = clear execution, clear direction.
I know exactly where we're heading to.
I have no idea YET how I will make it happen.
But I just know I will. (I want to prepare a video to go through that!)
And this email will be archived so we can use it in a few months/years to prove I MANIFESTED IT and MAKE IT MY NEW REALITY. 😌
Because anything can be done.
Everything I’m doing right now with the help of my husband and our team in the background is about helping people implement and execute the exact same system I used for myself:
The same system that got me to my first £30,000/month within 90 days of launching my high-ticket offer – from scratch as a mum of 2.
The same system that I kept following consistently for over 2 years now.
It's my own revenge on life.
For my mum, who couldn't create a life of meaning and fulfilment.
And left us too early.
I promised myself I would get a BETTER life for myself. And did it. Still doing it.
We went out for dinner yesterday with my girls and their nanny after a very productive day working – and sales kept coming in the entire evening. 🔥
THIS is what I am after.
A LIFE OF FREEDOM.
A LIFE FULL OF POSSIBLE CHOICES.
A LIFE OF POSSIBILITIES.
One new £1,999 high ticket sale + 55 low ticket Etsy ones.
Officially reaching 166,273 sales on Etsy this evening. 😍
This is how I've built my EXTREMELY SIMPLE funnel.





Some people launch 24857594 offers and struggle their whole life to sell them.
I decided to build ONE funnel with a full digital product suite that solves ONE problem for a specific group of people.
And made a million…
I picked simplicity and focus.
Over quantity and distraction.
And it paid off.
1️⃣ I PICKED AN IN-DEMAND NICHE THAT I HAD KNOWLEDGE ABOUT.
👉 I picked a result I could help people achieve. I help them go from complete scratch to reach a consistent £30K/month by creating and selling their own winning digital product suite, monetising their knowledge too and build a very solid sales funnel.
2️⃣ I CREATED A HIGH CONVERTING SALES FUNNEL.
👉 Freebie to collect emails (The 30K+ Starter Kit)
👉 Low tickets digital products (The 30K+ Flashcards and Templates)
👉 High ticket offer (The Personalised 30K+ Plan™)
👉 Upsells down the line (The 30K+ Digital Products Library™, The 30K+ Branding Style Kit™)
3️⃣ I BUILT A SALES SYSTEM TO DRIVE TRAFFIC + SALES TO IT DAILY.
👉 I'm leveraging Etsy Bestselling digital products and optimised them to the perfection with my perfect match method that literally makes every listing rank 1st under the keywords I want to rank for and convert into sales + automatic 'storyselling' emails people receive when they sign up to my freebie + creating 'storyselling' social media content with my framework.
And now it's Alexia's turn to start.
Today, we've fully finalised Alexia's Personalised 30K+ Plan™ – I'm EXTREMELY EXCITED and can't wait for her to implement and execute it now because her entire plan is tailored to her new mission, her audience, skillset and experience.
We built a plan around her.
It’s not just a strategy... it’s HER strategy.
HER PLAN.
I can’t wait to watch her execute it.
AND WITNESS THAT WITH YOU.

In the self-assessment form she filled out after joining, she mentioned that public speaking was the only skill she had.
She is right now running in-person small public speaking classes and workshops – never sold anything online before.
She told me she wanted to do something… but didn’t know what kind of digital product to sell – or where to start.
Right now, we have:
❌ NO clear problem, transformation we want to help people achieve
❌ NO actual cohesive in-demand mid-ticket/high-ticket solution created or listed
❌ NO strategic system that brings in the right people and sales in daily (no Etsy, no socials)
And this is changing today.
After doing her market research, we found out there’s huge demand for confidence tools, speaking templates, and self-led public speaking workshops.
We realised that some people want to attend live classes… but a lot more want to learn in their own time – from home.
1️⃣ THE NEW IN-DEMAND PROBLEM ALEXIA SOLVES.
So this is exactly what we will do now. We now have a very clear and specific niche – She will now be known for helping people go from nervous/unable to speak in front of an audience to be able to deliver a confident 30-minute talk without notes through digital quick wins flashcards and a high ticket step-by-step program.


2️⃣ HER NEW SALES FUNNEL:
Now to build a business that brings in a real income, she needs a sales funnel – so she can help people at every stage of their journey, with offers at different price points and in different 'depth'.
The goal is to reach £30K/month.
So here’s what we’re putting in place:
👉 Her Mid/High Ticket Offer:
I’m asking her to create the No-Notes Speaker System™ program which will include a full step by step blueprint with actionable steps and different templates. And price it as a mid or high ticket offer.
But that offer alone on a high-converting sales page isn’t enough.
👉 Her freebie:
She needs to start building her audience and earning their trust before they even buy. So I’ve asked her to create a high-converting FREE digital products to collect email addresses: The No-Notes Speaker System™ Starter Kit.
This digital product will show her 3-step method and give people quick wins for free
so she can start building her email list, set up automated emails, and organically guide people into her paid program.

Now that her funnel is built, the real game can start.
Because a sales funnel doesn’t work UNLESS we drive the right people interested to what she sells to it.
So we will be building her a system that brings in high-quality, ready-to-buy people every single day with Etsy and social media.
3️⃣ DRIVING TRAFFIC + SALES TO SALES FUNNEL
First, I’ve asked her to launch some public speaking templates, presentation scripts and storytelling listings on Etsy that are already selling well, perfect to attract the right audience.
But I’m asking her to optimise them following my perfect match listing strategy so we can steal the views and the sales from them. Each sale will lead people straight back into her funnel – where she offers the full No-Notes Speaker System™.
So every sale she makes on Etsy is also building her list and growing her brand.
Then… we will scale with social media content using my storytelling step by step framework.
She’s going to document her whole journey. She will talk about her own transformation from being unable to speak to becoming a confident speaker and the mission she is now on and how she’s now helping others do the same using my storytelling no-brainer template.
I’ve personalised the stories, the posts and the videos she will need to create so there is nothing left unanswered.
Everything is laid out for her.
She just need to EXECUTE IT now.
And we can’t wait for her.
500+ members are right now executing the same 30K+ Plan™ personalised to them and they are on their journey to 30K/month.
They’re now selling their digital products daily, some starting from complete scratch.
And this makes me extremely proud of us...
It's becoming a movement...



And Alexia is next...
We’ve received a lot of new applications come in over the past few days, so tomorrow morning I’ll be time-blocking to go through them one by one. 🙏🏼
It just proves what I keep saying... ANYONE can do this – when they stop overcomplicating business and actually execute the plan properly.
ONE SIMPLE SALES FUNNEL can literally change your life.
Of all the jobs I can think of, this is by far the most profitable way to create a predictable income.
From selling FILES all over the world.
While doing something impactful for others.
Because you're creating value by sharing your tips, your tricks, your methods...
And you're building a legacy.
A brand.
Your personal brand.
And this is priceless.
TO MORE. TO BETTER. 🙏🏼🔥
Keep an eye on my daily stories on Instagram (@upstrider) if you want to follow their progress daily!
STAY SHARP AND FOCUSED.
Chat tomorrow x
Anne